SOUND SHOP balansa is a pioneer of South Korean subculture, operating as a subcultural hub, record shop, and streetwear label based in the coastal city of Busan, South Korea. Founded in 2008 by director Jeehoon Kim, balansa has spent over a decade establishing itself as a cultural bridge connecting underground music, vintage collector items, and regional skate and street style.

Loading Store is an official authorised retailer of SOUND SHOP balansa.