About Us

Loading is an independent clothing store based in Hong Kong. Since 2008, we have been at the forefront of the streetwear scene, introducing influential niche and underground brands to the local community.

Over the years, Loading has evolved into a hub of creativity and self-expression. We provide a platform for global and local artists, brand owners, musicians, and skaters to showcase their talents. Our passion for pushing boundaries has enabled us to forge deep connections with like-minded communities, leading to exciting collaborations and participation in various art and music projects.

At Loading, we understand that fashion is more than just clothing, it's a lifestyle. That's why we are committed to curating a unique and authentic selection of brands that embody the values and aspirations of our customers. Whether you're a streetwear enthusiast, a skater, or a trendsetter looking to make a statement, we've got you covered.

Join us on our journey as we continue to push boundaries and introduce the most exciting lifestyle brands to Hong Kong.

At Loading, "we're not just a store while we're the culture you helped create."