About Us

Loading is an independent clothing store located in the heart of Tsim Sha Tsui Kowloon, Hong Kong. Since 2008, we have been at the forefront of the streetwear scene, introducing niche underground brands that have left a lasting impact on the local community.

Over the years, Loading has evolved into a hub of creativity and self-expression, providing a platform for both global and local artists, brand owners, musicians, and skaters to showcase their talents to the world. Our passion for pushing boundaries and breaking conventions has enabled us to forge deep connections with like-minded individuals and communities, inspiring us to embark on new and exciting collaborations and participate in various art and music.

At Loading, we understand that fashion is more than just clothing, it's a lifestyle. That's why we're committed to curating a unique and authentic selection of brands that embody the values and aspirations of our customers. Whether you're a streetwear enthusiast, skater or a trendsetter looking to make a statement, we've got you covered.

Join us on our journey as we continue to push the boundaries of fashion and introduce the most exciting lifestyle brands to the Hong Kong market. 

At Loading, "we're not just a store, we're a culture that you all created."