About Us

Loading is a select clothing store based in Tsim Sha Tsui Kowloon, Hong Kong. We are known for introducing niche underground brands that influence the streetwear community in Hong Kong since 2008. 


Since then, Loading has grown into a plug for creativity and self-expression for the local community. We have provided a platform for both global and local artists, brand owners, musicians, skaters to express themselves while showcasing their talents worldwide. 


We’ve been learning along the way, making new friends, working on inspired collaborations, being part of various art exhibitions and music events. We will continue to build on our inspiration, to introduce unique, authentic, lifestyle brands to the Hong Kong Market.



1F 45 Granville Road,

Tsim Sha Tsui, Kowloon

Hong Kong



Opening Hours

Monday - Sunday

1pm - 10pm